The acquisition of skills and qualifications in digital media will enable graduates to find employment or to create small start-up businesses in the digital media industry. Digital media is at the cutting-edge of modern ICT skills. It has considerable potential in terms of employment creation. The programme will offer technical, artistic, personal, social and entrepreneurial education with a focus on problem-solving and project-based work to equip graduates for the challenges of work in the emerging digital media industry.
Digital media is a central component of the creative economy which is recognised as having significant multi-faceted potential to contribute to economic, social, cultural and sustainable development. Digital media both produces creative products and supports other creative industries. It is an enabler, facilitating the promotion of creative work and can contribute to supporting sustainable livelihoods for people working in cultural and artistic fields.
The creative economy has a multitude of dimensions and it contributes to economic, social, cultural and sustainable development in a number of ways. From the economic perspective; it promotes economic diversification, revenues, trade and innovation. A major social impact of the creative industries is their contribution to employment, particularly for women and the youth. Another important social aspect of the creative industries relates to their role in fostering social inclusion.
Creative Economy Report 2008. The challenge of assessing the creative economy: towards informed policy-making. UN/UNCTAD/UNDP, 2008
Digital media provides a powerful means to communicate ideas and information. It is a tool which can empower people and support health, education, environmental and community development initiatives.
Education is central to reducing poverty, inequality and exclusion. This project seeks to provide education relevant to the challenges of this digital age. The benefits of digital media which include job creation, community development, artistic and cultural synergies and health promotion depend on having skilled, innovative and creative graduates. This is about giving ownership and the ability to create and benefit from digital media to Zambians.
Lack of places at third level is a pressing problem in Zambia. With increased enrolment and completion of second level education the challenge now is to provide adequate progression routes. The digital media programme and the planned subsequent programmes in animation and computer games, will contribute towards alleviating the place deficit by providing cutting-edge industry-standard training. As a new programme it will provide jobs for educators and for support staff.
TEVET can play a critical role as an economic tool in eradication of poverty and hunger if properly supported and placed in its right perceptive; one fundamental role is through dissemination of appropriate information and technology which may be applied in improving social and economic conditions for most African countries. A well informed people with appropriate technology are able to adapt quickly to changing social and economic environment, hence utilizing opportunities to overcome development challenges
Sam Kangwa speaking at CAPA Ghana in 2011 (commonwealth association of polytechnics in Africa)
The proposed programme will offer pathways into new technology for young women. Graduates of the programme will be among the future makers of images and messages in Zambia. With human rights, gender equality and development issues embedded in their vocational studies they will be in a position to work with health and community organisations to support social and economic development.
The theme of the sixth NDP is “Sustained Economic Growth and Poverty Reduction”. It identifies tourism and its linkages with arts and culture through the creative industries as one of the priority sectors for development and potentially a major contributor to advance socio-economic development in Zambia. Digital media is central to promoting Zambia as a tourist destination.